Blog
Perspectives on AI, B2B buyer behavior, revenue orchestration, and conversational engagement. Research, strategies, and product thinking from the Vurbalize team.
The Wrong Lesson from Drift's Shutdown
Drift shut down March 2026. The market is picking a new chat vendor. That is the wrong lesson. Five architecture questions separate the tools that will repeat Drift's trajectory from the ones that will not.
Recovering from the Drift/Salesforce Data Breach
A threat actor abused OAuth tokens to access Drift integrations across 700+ organizations. This was not a software vulnerability. It was an architecture problem. What it teaches about OAuth scope management and single-tenant isolation.
Turn Chat Data Into Content AI Systems Recommend
94% of B2B buying groups now use LLMs in vendor evaluation. Most companies are still optimizing for search keywords. The companies winning are the ones whose website conversations feed their content strategy better data than the competition has access to.
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